When it comes to purchasing jewellery, it is often the case that people tend to buy it from a known or authentic source only. Which is but obvious as jewellery buying is more like a personal decision on their part and involves much more than just usuals which we consider before buying anything. And for something as substantial as jewellery is, you always want to ensure that certain things like its authenticity and quality are in place and more often you prefer a jeweller which you know or happens to be close by.
